Monthly Archives: May 2017

The Weekly Billionaire Case Study: David Geffen

“We are each a figment of our own imagination.”

I’ve decided to choose one Billionaire I’m interested in each week and to write a bit about them in order that I might learn something about how they attained their financial wealth and success.  Of interest this week is the media magnate, David Geffen.

According to Wikipedia, Mr. Geffen was born in New York to Jewish Immigrant Parents.  His Mom apparently owned a clothing store in New York. His parent immigrated to the U.S. during the Great Depression. He was born into a tough environment with tough financial characteristics: Jewish Immigrant parents, New York City, Great Depression – oy vey. His mother called him ‘King David’; she told him, ‘you have golden hands, you can do anything you want’.  Parents can and do make a difference.  My Mom always told me I could do anything I put my mind to, so we at least have that in common…

A college drop-out (college apparently has nothing to do with financial success, kids), Mr. Geffen lied about having a college degree just to land a job in the mail room at a talent agency, William Morris Agency (WMA). Landing this mail room job was a significant hack. Because he worked in the mail room, he was able to intercept, and modify, a letter from UCLA to WMA stating that he had not attended college at UCLA.

While working in the mail room at WMA, Mr. Geffen became friends with another college drop-out, Elliot Rabinowitz, who partnered with him in later ventures. Note to self, never underestimate the talent of people working with you, even if they are in the mail room.

Geffen soon dropped out of WMA to form his own Talent Management Company where he managed Laura Nyro primarily at first, and then became a talent manager for musicians like Crosby, Stills and Nash. It was his discovery of Jackson Browne that instigated his creation of Asylum Records.

He later sold Asylum Records after purportedly tiring of supporting the personal and professional lives of the artists he represented. He then was asked to become instrumental in merging Asylum Records with Elektra.

He fell in love with Cher and lived with her for 18 months (and he was gay)!  At the same time, he had the top three selling record albums.  Talk about crushing it!

“Start with what you know.  You never know where it will take you.”

He then went on to form Geffen Records, signing big names such as Dianna Ross, Elton John and John Lennon.  He sold Geffen records.

He went on to form the film production company, Dream Works, making hit after hit with Director Steven Spielberg and Producer Jeffrey Katzenberg (movie hits like Beetlejuice, Little Shop of Horrors, Shrek, Risky Business and Saving Private Ryan).

Mr. Geffen now has a net worth around $7.6 Billion.

For a more in depth look into the life and career of David Geffen, I highly recommend the movie, ‘Inventing David Geffen’, which you can download on iTunes.

Barbarians Inside the Gates: AWS Security Roadshow

AWS Security Roadshow, Tysons Corner, VA (5/23/2017)

I attended the AWS Security Roadshow yesterday in Tysons Corner, VA (5/23/2017).  Members of the AWS Technical Services Team delivered various briefings and answered one-on-questions regarding best practices for securing one’s AWS Cloud-Based Software Solutions.  One of my biggest take-a-ways was the idea of ‘DevSecOps’.

The software development life cycle (SDLC) is typically a process balanced by two competing forces: Development and Operational Staff.  The Development Staff is typically motivated by the imperative to deliver quality code quickly and often, while the Operations Staff is typically motivated by the imperative to keep the Production Environment running and stable, with as few changes as possible.  AWS are encouraging users of their platform to include a third competing component in the typical SDLC: Security Staff.

Security Staff, the ‘Sec’ in the term ‘DevSecOps’, are motivated by the imperative to keep the bad guys away from Enterprise Data, promising to make the balancing act between Development and Operational imperatives even more contentious, albeit a necessary contention at that.  Security Engineers need to be integral components of any Enterprise Software Engineer Team, and they need to be driving Security concerns and architectural decisions from the very beginning of the SDLC.  Computer Security is not a quality gate, but an integral part of the SDLC.

Security Inconsistencies

While overall I am impressed by AWS’ focus on Cloud Security, and their desire to ensure that AWS customers practice ‘Safe OpSec’ (Safe Operational Security, for you AFN Fans) on their platform, I have noticed a few inconsistencies in the overall security messaging:

Practicing Safe OpSec Costs More

Keeping technical assets secure in the AWS Cloud costs more.  For example, if you want to keep your Lambda function safe from the wily internet behind a Virtual Public Cloud (VPC), the VPC is going to cost you.  Moreover, if your Lambda function, running safely on your VPC subnet, needs to access the public network for anything, like to access SES to send out an email notification, your VPC will need to be attached to a NAT to forward internet bound requests out through an Internet Gateway.  The NAT/Gateway implementation is also going to cost you.  So, in reality (and this may matter quite a bit to bootstrapped startups using AWS), it will cost a customer significantly more to secure their cloud-based solution than not.

Even Ehrlich Bachman and his ‘See Food’ startup express angst over AWS charges…

Penetration Testing Can Get You In Trouble

The AWS Staff encouraged participants at this particular Road Show gathering to automate security testing, and penetration testing in particular, into the CI/CD code build and deployment pipeline.  However, penetration testing, in someone else’s cloud infrastructure, can land you in hot water.  You need to be sure to read the law of the land on this issue, and request permission to pen-test from AWS (https://aws.amazon.com/security/penetration-testing/).  From a newbie customer’s perspective, these instructions seem a bit ominous and could deter folks from even bothering.

Alexa Skill Security

I asked one AWS Engineer some questions about Alexa Security and how Alexa might be securely utilized in the Enterprise.  The engineer I asked was not an Alexa engineer, so agreed to forward my question to the Alexa Engineering Staff.  I have not heard anything back yet on my questions, but I suspect IT security and Alexa Skills have yet to meet one another.

Think Like A Barbarian

I am impressed that AWS is concerned enough about sharing security concerns with their customers that they are traveling around the United States to help ensure that IT security remains a primary concern.  AWS have a vested interest in customers who are well educated on AWS Cloud services and security best practices.  Their message is clear: when deploying applications to the AWS infrastructure, think like a Black Hat and use AWS services and best practices to help protect your assets.  As more and more organizations move to AWS, IT Security becomes increasingly important for the growing universe of AWS Cloud Customers.

Marine Corps Historic Half 2017

One of my goals this year was to run the Marine Corps Historic Half, on May 21st, 2017, with two of my three kids this year (my youngest has no interest in running 13.1 miles, understandably…).  The last time I ran with my oldest two kids was in 2011 when we ran the Marine Corps Irish 10k.  Here are some pictures from our 10k run on March 26th, 2011:

We have not run together since 2011, so I wanted all of us to get back out there to tackle bigger and better challenges.  We had a great time yesterday at the Marine Corps Historic Half Marathon (13.1 miles) in Fredricksburg, Virginia.  My kids and I have come a long way since the last 10k run we did together!  My girlfriend joined us on the run.

Our next big goal is to run the Marine Corps Marathon together this October.  Oohrah!

I Command You To Grow!!

Society grows great when old men plant trees whose shade they know they shall never sit in.

I love synchronicity – the Jungian idea that events are “meaningful coincidences” if they occur with no causal relationship yet seem to be meaningfully related. This Spring, I started reading Mike Michalowicz’s book ‘The Pumpkin Plan’. The central idea of his book is that business people should be more inclined to trim away customers to focus solely on their best customers in order to grow them, and their company, to the biggest size possible. Mike likens this business focus on the best customers to a farmer who tries to trim away all pumpkins on a vine to a select one or two in order to grow the biggest pumpkins possible. This Rhode Island farmer’s pumpkin grew to 2,261.5 pounds!! What?!?

Speaking of books, I currently have two books for sale on Amazon if you’re interested: ‘The Lean Startup’ and ‘Sprint’.

Growing is what Spring is all about. For some reason, this Spring in particular has had me focusing inordinately on growth: growing my own vegetables, growing my income, growing my net worth, growing my muscles, growing my cardiovascular strength, growing my family bonds, helping my employer grow. Every day I think about GROWTH. How can I grow more? How can I get bigger? How can I 10x my life??!?! I’m done shrinking!!! I look at the earth – not the World as a whole, but dirt – and biological organisms and how life literally springs forth from it every Spring. No matter what man does to the planet, seemingly, life still springs forth every year. The life force is so strong on earth. Life wants to grow! Life must grow! It can’t be stopped. That’s what this planet does – springs forth life and growth – and humans are no different.

My girlfriend and I started a garden in our back yard a few weeks ago. It was back-breaking work. We got covered in dirt and mud. It rained as we worked. Our backs and hands hurt. I could barely stand upright the next day. It felt awesome. We now have spinach, beans, herbs, bee-balm, tomatoes, potatoes and cucumbers growing. We also have planters of grape vines, black berries and blue berries growing. Despite our lack of farming skills and knowledge, the earth continues to spring forth life. The energy to give life, emerge and grow is unstoppable and everywhere. It’s awesome to think that we humans are products of this energy.

We didn’t stop at a garden in the back yard though. I bought some land down in Southern Virginia this Spring so I could grow even more life! My family and I were down there last weekend (West of the Richmond area) planting Apple, Plum, Cherry and Oak Trees.  We also seeded Sun Flowers, Wild Flowers, and some other seeds.  If we let the land sit for long enough without intervention, trees and weeds of all sorts would eventually take over the land. I am trying to impose my own growth plan and will on the land instead by determining what life I say will grow there.  Why must we grow Fruit and White Oak trees and Sun Flowers, JC? Because I said so, that’s why.  I command it to grow!!

Also in the last few weeks, I discovered this guy, CT Fletcher, and how he uses the phrase, ‘I command you to grow!’, to grow his muscles as he lifts weights. He commands his muscles to grow! Why? Because he said so! It’s his ‘Magnificent Obsession’! This is genius! CT has learned to envision the change he wants to affect in his life, and to impose his will over it to make it so. Can I do that too? Can you?

My new mantra when I look at my Bank Account, my Gardens, my Trees, my Relationships, AND my muscles is: ‘I command you to grow!’ Why JC? Because I said so, that’s why!